BUSINESS
Hangovers, Alcohol Consumption, and the Brain: Understanding the Role of the Lateral Habenula

Research has identified the lateral habenula as a key brain region regulating alcohol consumption by linking negative effects, such as hangovers, to overdrinking. This region helps balance the brain’s reward system, discouraging excessive alcohol use by associating short-term pleasure with long-term harm. When impaired, the lateral habenula fails to moderate drinking behaviour, potentially contributing to alcohol dependence. These insights suggest new therapeutic opportunities, such as treatments targeting the lateral habenula to enhance its function, offering more effective interventions for alcohol use disorders, particularly for those with a genetic predisposition to addiction.
The Lateral Habenula and Alcohol Consumption
Research into alcohol consumption has identified key regions of the brain that regulate drinking behaviour, particularly the lateral habenula. The lateral habenula is responsible for processing the brain’s reward-and-punishment mechanisms, which play a significant role in controlling alcohol consumption. This area of the brain helps individuals learn from the negative experiences that arise from drinking, such as hangovers and other unpleasant side effects.
In a study involving rats, scientists found that when the lateral habenula was impaired, the affected rats drank more alcohol over time, despite the negative consequences typically associated with excessive drinking. Conversely, rats with normal brain function reduced their alcohol intake due to the discomfort caused by hangovers and intoxication. This suggests that the lateral habenula influences how individuals adjust their drinking behaviour in response to the negative effects of alcohol.
Reward vs. Adverse Effects of Alcohol
The balance between the pleasurable effects of alcohol and the adverse consequences of drinking is critical in determining consumption patterns. According to researchers, the lateral habenula plays a pivotal role in this balancing act. When this part of the brain is functioning normally, it allows the unpleasant effects of alcohol, such as sickness and hangover, to outweigh its rewarding sensations. However, when the lateral habenula is inactive or impaired, the brain favours the pleasurable effects, leading to increased alcohol consumption despite negative experiences.
This was further demonstrated in an experiment where rats were given a sweet juice, followed by an injection of alcohol to induce hangover symptoms. While the control rats associated the juice with sickness and subsequently avoided it, the rats with an impaired lateral habenula continued to consume the juice, showing that they did not link the negative effects to the alcohol.
These findings suggest that the lateral habenula could be key in explaining why some people can naturally moderate their drinking, while others struggle. An impaired or underactive lateral habenula may reduce sensitivity to the negative effects of alcohol, making it harder for individuals to cut back despite experiencing hangovers or other consequences. This could help explain some cases of alcohol use disorders, where individuals are less able to learn from negative drinking experiences.
Implications for Human Behaviour and Alcoholism
The findings from these experiments may have profound implications for human behaviour and the development of alcohol use disorders. The research suggests that the lateral habenula might play a crucial role in encouraging abstinence after negative drinking experiences, such as hangovers. If this part of the brain is impaired or naturally underactive, it may prevent individuals from learning from the unpleasant consequences of alcohol, potentially leading to increased consumption and a higher risk of developing alcoholism.
The possibility that a low-functioning lateral habenula could predispose individuals to alcohol dependence raises important questions about biological susceptibility to addiction. This research opens new pathways for understanding how brain function affects drinking behaviour and how it might contribute to substance use disorders. Furthermore, these insights could eventually inform better strategies for the diagnosis, treatment, and prevention of alcohol-related issues, recognising that some individuals may be more vulnerable due to factors beyond their control.
Implications for Alcoholism Treatment
The role of the lateral habenula offers new avenues for treating alcohol use disorders. If the brain’s ability to regulate alcohol consumption is compromised, treatments targeting this region could help individuals regain control over their drinking. This could lead to more personalised therapies, particularly for those who may be biologically predisposed to excessive drinking or addiction. Understanding this brain function could support more effective interventions, addressing the neurological aspects of alcohol dependence.
Future therapies might include medications that enhance the lateral habenula’s ability to process negative feedback from drinking, helping people reduce alcohol intake. Such treatments could be especially helpful for those with a biological predisposition to alcohol dependence, offering a more targeted approach to managing addiction.
Understanding the lateral habenula could also allow for earlier intervention. If assessments can identify individuals with an impaired lateral habenula, preventive strategies could be introduced before problematic drinking starts, reducing the risk of alcohol dependence in those more vulnerable to addiction.
Research conducted by Adam Spies from Rehab Johannesburg and sources include AlcoholAddiction.co.za help and AddictionRehab.co.za in South Africa.
The Lateral Habenula’s Role in Alcohol Consumption and Addiction
The lateral habenula plays a critical role in how the brain regulates alcohol consumption by linking negative experiences, such as hangovers, with the decision to moderate drinking. When functioning properly, it helps balance the rewarding effects of alcohol against the unpleasant aftereffects, discouraging further consumption. If this brain region is impaired, individuals may struggle to make this connection, leading to excessive drinking despite negative consequences. This could explain why some people continue to drink heavily even when experiencing repeated hangovers.
Interestingly, there may be a genetic component to the function of the lateral habenula, meaning that some individuals could be biologically predisposed to alcohol dependence. Those with a naturally underactive lateral habenula may not effectively learn from the adverse effects of alcohol, making them more vulnerable to addiction. This shifts our understanding of alcohol use disorders from being solely behavioural or environmental to including a biological factor. It also opens the door to personalised treatments that target this brain function, such as medications designed to enhance the brain’s ability to process the negative feedback associated with alcohol consumption.
The lateral habenula’s role may extend beyond alcohol to other forms of addiction, such as drug use or gambling, suggesting that treatments targeting this brain region could help address multiple types of substance use disorders. Furthermore, early intervention could become a possibility if brain assessments can identify individuals with impaired lateral habenula function before their drinking becomes problematic. This could help prevent the development of alcohol dependence, particularly in those who are genetically or biologically predisposed. Advances in brain imaging and neurofeedback therapies could further support these efforts, offering a more comprehensive approach to managing alcohol-related behaviours by addressing the brain’s role in decision-making and impulse control.
The Lateral Habenula’s Role in Alcohol Consumption and Dependence
The lateral habenula, a small but crucial part of the brain, regulates alcohol consumption by helping the brain link negative experiences, like hangovers, with drinking behaviour. It plays a key role in balancing the immediate pleasurable effects of alcohol with the long-term negative consequences. When this brain region functions properly, it discourages excessive drinking by reinforcing the connection between overconsumption and unpleasant outcomes. However, when the lateral habenula is impaired, people may fail to recognise or act on these negative consequences, leading to increased alcohol use. Animal studies have shown that when this brain area is damaged, subjects continue to drink even when it makes them sick. In humans, this dysfunction could explain why some individuals persist in heavy drinking, despite experiencing repeated hangovers or negative health effects.
The lateral habenula is also closely tied to the brain’s reward system, specifically dopamine regulation. Alcohol boosts dopamine release, producing feelings of euphoria. Normally, the lateral habenula helps suppress this over-rewarding response, keeping the brain’s reward system in balance. But when this regulation breaks down, the brain seeks the pleasure of alcohol, ignoring the harm it causes. Chronic alcohol use can further damage this regulatory mechanism, leading to compulsive drinking and alcohol dependence.
Genetic Vulnerability and Treatment Possibilities
Research suggests that genetic factors may influence the activity of the lateral habenula. Some people may have a naturally less active lateral habenula, making them more vulnerable to alcohol dependence. These individuals might not feel the negative effects of alcohol as strongly, which makes it harder for them to moderate their drinking. Understanding this biological predisposition opens new doors for more effective treatments, targeting the brain directly rather than relying only on behavioural interventions.
New therapies could focus on restoring or improving the lateral habenula’s ability to process negative feedback from alcohol. Medications that enhance its function could help reduce drinking by allowing individuals to better associate alcohol with its adverse effects. Additionally, research into neuroplasticity, how the brain can adapt and change—suggests that retraining the brain through specific therapies could help reverse some of the damage caused by long-term alcohol use. These approaches could lead to more targeted treatments for alcohol dependence, and potentially other addictions, by focusing on the brain’s core reward and punishment systems.
BUSINESS
From Handshake to Handoff: Why Business Cards and Their Boxes Still Matter in Modern Branding

In an era where most interactions happen online, physical tools like business cards and business card boxes might seem outdated. But for businesses serious about branding, the handshake isn’t complete until a card is exchanged—and properly stored. Despite rapid digitalization, these tangible elements still pack a punch in first impressions, organization, and brand continuity.
Let’s break down why business cards and their custom packaging matter more than ever.
The Enduring Power of a Physical Card
The act of handing over a business card creates a tactile and memorable moment. It’s more than contact information—it’s a reflection of your brand.
- Credibility: A high-quality business card suggests trust and seriousness.
- Brand Recognition: Color, typography, and layout all reinforce visual identity.
- Networking Efficiency: In fast-paced conferences or meetings, it’s faster and more professional to hand a card than to fumble with phones.
Even with NFC tech and QR codes rising, physical business cards remain irreplaceable for many professionals. And when they’re accompanied by well-designed business card boxes, they elevate the entire experience.
What Makes a Business Card Box Essential?
Business card boxes are often overlooked, but they serve both practical and branding purposes.
Feature | Benefit |
Protection | Prevents bends, smudges, and wear |
Organization | Keeps multiple styles or contacts separated |
Presentation | Gives a professional touch during handover |
Branding Surface | Offers logo space for subtle marketing |
Bulk Utility | Useful for tradeshows, sales teams, and events |
For B2B industries—where first impressions matter most—custom business card boxes can serve as silent brand ambassadors.
Designing for Impact: Tips for Modern Business Cards
To make a card that lands well, keep these tips in mind (especially if you’re opting for a standard playing card size, which is popular for creative business card designs):
- Use durable materials like 16pt or 18pt stock with matte or glossy finishes.
- Consider embossing, foil stamping, or spot UV for texture.
- Keep designs minimal but branded—colors, icons, and fonts matter.
- Add QR codes that link to portfolio, website, or LinkedIn.
Cards may be small, but their influence is large when the design aligns with the brand’s values. Combined with well-matched business card boxes, you ensure brand consistency from creation to presentation.
Who Needs Custom Business Card Boxes?
Custom boxes aren’t just for storage—they’re an extension of your professional story. Here’s where they shine:
Industry | Use Case |
Real Estate | Client meetings, open house handouts |
Consulting Firms | Brand authority in corporate networking |
Design Agencies | Creative presentation of contact info |
Event Planners | Quick access to cards for vendor communication |
Tech Startups | Pitch sessions and launch event handouts |
Having a box that holds your cards cleanly and stylishly reflects foresight and attention to detail—values every client respects.
Common User Questions Answered Naturally
- “Why do people still use business cards?”
- “How to store business cards professionally?”
- “Are business card boxes useful for networking?”
- “Best packaging for business cards”
All terms are answered conversationally to meet Google’s EEAT and voice search intent.
Why Custom Packaging Pro is the Smart Choice
If you’re looking for a partner to help you make lasting impressions, Custom Packaging Pro delivers:
- Custom-sized business card boxes with premium finishes
- Durable materials for both card protection and presentation
- In-house designers to help match your box with your branding
- Bulk discounts and reliable delivery for B2B teams
Whether you’re rebranding, launching, or attending an expo, CPP helps your brand show up sharp—card and box in hand.
FAQs
Q: Are business cards still relevant in 2025?
A: Yes! Physical business cards are still widely used in professional networking and leave a lasting impression.
Q: What are business card boxes used for?
A: They protect, organize, and elevate the presentation of your business cards.
Q: Can I get custom printed business card boxes?
A: Absolutely—companies like Custom Packaging Pro offer full customization options.
Q: What should I look for in a professional business card?
A: Durable material, clean design, brand consistency, and maybe a QR code for digital linking.
Conclusion
Even in the digital age, business cards—and the boxes that store them—deliver unmatched value in networking, branding, and presentation. For B2B professionals and growing brands, they’re a small but mighty investment. Partner with Custom Packaging ProF to create business card packaging that speaks before you say a word.
BUSINESS
Structuring the Experience: Why Fixed Audience Seating Remains a Wise Investment

Across theaters, auditoriums, houses of worship, and lecture halls in Houston, the value of fixed audience seating is both enduring and practical. Institutions that regularly host performances, presentations, or educational events benefit from structured seating layouts that provide comfort, clear sightlines, and an organized atmosphere. With thoughtful planning and quality installation, fixed seating offers a blend of functionality and design that elevates the audience experience while maximizing space.
Consistency and Order in Public Venues
One of the primary advantages of fixed seating is the sense of order it brings to any public setting. When chairs are securely anchored in place, alignment is consistent, aisles are clearly defined, and foot traffic flows smoothly. Unlike movable chairs, which may shift during use or become misaligned, fixed seating offers a uniform appearance that contributes to a professional and polished environment.
This consistency is especially valuable in high-traffic venues where large numbers of people enter and exit in short periods. Whether in a school auditorium or a conference center, guests are guided effortlessly to their seats, enhancing efficiency and minimizing confusion.
Maximizing Space Without Compromising Comfort
Fixed audience seating is designed to optimize square footage while still prioritizing guest comfort. Rows are carefully measured and spaced to accommodate legroom, ensure proper egress, and maintain clear sightlines. In venues where every inch counts, this level of precision can make a significant difference.
Additionally, modern fixed seating options offer ergonomic features that support posture during extended events. With options for upholstered backs, foldable seat pans, and armrests, venues can tailor seating to suit the duration and nature of the events they host.
These design elements not only support physical comfort but also reflect positively on the institution’s commitment to providing a welcoming and accommodating space.
Improved Safety and Code Compliance
Safety is a priority in any public venue, and fixed seating plays a significant role in maintaining a safe environment. Because the seats are permanently anchored, they are less likely to tip, slide, or obstruct pathways. Aisles and exits remain clear, which is particularly beneficial during emergencies or events requiring rapid evacuation.
Fixed seating also makes it easier for facilities to meet fire and building codes. Designated spacing and egress standards are easier to enforce when seating remains consistent. Additionally, fixed seating allows for better planning around accessibility, such as ensuring wheelchair spaces are integrated into the layout and companion seating is readily available.
Reduced Maintenance and Longer Service Life
Loose furniture is more susceptible to wear and damage. Frequent moving, dragging, and stacking can lead to faster degradation, uneven legs, or structural instability. Fixed seating, by contrast, tends to maintain its integrity over time due to its stationary nature and secure installation.
This longevity translates to lower maintenance demands and cost savings throughout the furniture’s lifespan. Cleaning crews can work more efficiently without having to rearrange or reset chairs after each event. Daily operations become smoother, and the venue’s overall appearance remains consistently tidy.
Aesthetic Options for Every Setting
Fixed audience seating is no longer limited to utilitarian rows of identical chairs. Today’s manufacturers offer a range of finishes, fabrics, and design styles that cater to various architectural and branding needs. Whether the venue is a modern performing arts center or a traditional house of worship, seating can be selected to complement the existing décor.
Color schemes, seat materials, and wood or metal details can all be customized to create a cohesive look. Beyond appearances, seating can also be designed with acoustic considerations in mind, helping to preserve sound quality throughout the space.
Installation Expertise Makes a Lasting Difference
While the quality of the seating matters, the quality of the installation is equally influential in ensuring performance and durability. Professional installation teams assess the venue layout, evaluate structural supports, and align each seat with precision. A well-executed installation eliminates uneven rows, reduces potential safety hazards, and ensures the seating meets design specifications.
Poorly installed seating can diminish the visual appeal and usability of the space. Gaps, misalignments, or loose components may affect guest satisfaction and create avoidable maintenance issues. For this reason, working with a team experienced in fixed seating installation offers reassurance and long-term benefits.
A Reliable Choice for Houston’s Gathering Spaces
Fixed audience seating provides a structured, long-lasting solution for institutions in Houston seeking to enhance comfort, safety, and aesthetic appeal. With thoughtful planning and Quality Installers, venues can ensure that their seating arrangements not only meet the demands of their events but also reflect the professionalism and care behind every gathering. Quality installation brings precision and reliability to the forefront, supporting both function and form in spaces where every seat matters.
BUSINESS
Why to invest in Social Media Marketing Company in 2025?

Social Media Marketing Company
Social media marketing is not new to the business world. Attracting new audiences, achieving targets, and boosting revenue are only a few of its perks. Businesses with effective social media marketing strategies always get support from trustworthy marketing companies. Becoming a jack of all trades does not bring desired results in all cases. By scrolling down, you can learn the importance of investing in a social media marketing UAE company.
Benefits of hiring a reliable Social Media Marketing Company
Social media marketing investments prove beneficial in multiple ways:
- Improved web traffic
In the fast-paced age, mobile users love to scroll through social media trends. With strategic goal development, marketing agencies attract a large number of organic traffic to your website.
- Enhanced conversion rates
As the web traffic increases, the probability of a high conversion rate also increases.
- Competitive edge
Social media marketing agencies compare the pricing, marketing tactics, and the latest trends to improve business performance.
- Create brand awareness
Social marketing allows for introducing brands both nationwide and globally.
- Upgrade the brand reputation.
Marketing companies enhance business credibility with valued services and improve customer-business relationships. Moreover, instant response to queries and becoming a good listener also improve the brand reputation among customers.
- Budget-friendly marketing solutions
Hiring a social media marketing company, you get affordable ideas and marketing solutions. Professionals do not overlook the importance of a budget while planning a social media campaign.
- Fosters a strong relationship with customers
Thanks to the notorious function of social media, it is well-known for its connection and community building. Customers can more openly talk to businesses and share their feedback on social accounts than anywhere else.
What to expect from a Social Media Marketing Company?
With highly organized and professional teams, social media marketing companies manage content creation, data analytics, social appraisals, and more. Marketing companies enhance brand awareness and establish an accessible community for your business. Let us have a look at some elements in brief:
- Right platform selection
Among tens of social media platforms, it oftencv bbb becomes difficult to show appearance and maintain standard marketing everywhere. Thanks to the professional social media marketing Dubai companies that identify right plartforms. With targeted campaigns, it becomes easy to measure and track the marketing results and growth.
- Content creation
Another primary function of the social media marketing agencies is to create appealing and unique content. Marketing agensies are responsible to create audio-visuals including text, images, videos, etc. that resonate with the business goals.
- Content management
The premium quality content may prove good for nothing when you are unable to manage it. A marketing agency continues excellence with the right selection of audience and mode of broadcast. Who denies the importance of reels, shorts, and stories to attract the social audience? The right data management bings the businesses among the trending results.
- Strategic goals
Social media marketing agencies are considered the most suitable one sfor their strategic approach. The professionals set measurable goals, timeline, targetted audience, and identify the right platform. The goals that resonates with the business vision are given priority and indicate the probability of success.
- Data tracking and analytics
The latest advertising campaign data, tracking the competitors’ strategies, and comparative analysis help the marketers understand the business position. Highlighting the key trends and gray areas is possible only with data analytics.
- Data-driven decisions
Media marketers calculate the ROIs, revenues, profit, and the outputs. Which campaign worked the best? What advertising operations performed the least? Data analytics allow the business stakeholders to take data-powered decisions leading to improved business performance.
- SEO-friendly solutions
From blog posting to the social trends, social media marketers keep the content aligned with the SEO integrations.
- Creative marketing tactics
The simple post sharing or data uploading are the old tactics. It’s the power of marketing agencies that present creative marketing ideas to shake the social audience.
What not to expect from marketing agencies?
Potential benefits and key features of the social media marketing enahnce the probability of lead generation. Some businesses consider it wrong and attach unreal expectations. You need to clear misconceptions about social media marketin’g:
Immediately high revenue
One cannot win success by practicing social media marketin’g only. Businesses have to monitor and exercise a wholesome plan for strategic development as it is part of an overall marketing strategy. Social media marketin’g agencies help to establish powerful online presence and create new leads but you cannot get instant high revenue. It is possible only with consistent startegic approach.
Promiguaranteednteed profit
No marketing agency promises guaranteed results. It all depends on your business reputation, previous strategies, and the latest ones.
Magical results
Never expect magical and instant results. Social media help to build strong relationship with clients, create new leads, and introduce your business to a large audience. It does not mean that you will get magical results after hiring a social media marketin’g company. A marketing agency can help you identify the right platform and audience that resonates with the business requirements.
One-stop business solution
Social media marketin’g companies do not provide an all-in-one solution to your business challenges. Businesses with operational and administrative issues have to take strict action. Instead of relying on a marketer, it’s good to see the problems in the broadspectrum.
Quick output without business collaboration
Hand over your business social accounts to the social media professionals and relax. It can never yield desired results without frequent collaboration. The marketers need complete business information, including goals, vision, whereabouts, challenges, and strengths. This information allows marketers to create a content plan that streamlines the business objectives and social media campaigns. As a business owner, you have to connect with the marketing professionals consistently and track the performance for better results.
Conclusion
Investments in social media marketing agency never go wrong. With potential benefits, it drive high organic traffic to your website leading to better ROIs. However, be cautious while selecting the right social media marketing company. SAABSOT, a credible partner to Bitrix24, brings your business to the spotlight with targeted social media campaigns.
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